What does Will Robinson do?

Will Robinson is a Toronto designer, developer and founder who designs, builds and launches websites, brands, businesses and events. He builds sites in Webflow and in hand-written HTML, CSS and JavaScript, hosts them on Cloudflare, and has founded B9 Digital (custom web design and development), Good Websites (fixed-price subscription websites for small businesses and health practitioners) and Buffee's Coffee (a macro-friendly mobile espresso cart serving Toronto's fitness community). He has also published two photo books and a children's book through BMX and creative projects.

Where does Will Robinson work?

Will Robinson works from Toronto, Ontario, Canada and with clients across Canada and remotely. He founded B9 Digital, Good Websites and Buffee's Coffee, and has worked in web design and sales at B9 Digital since March 2019.

What is Good Websites?

Good Websites is a subscription web design and hosting service for practitioners and small businesses. Will Robinson designs, builds, hosts and maintains the site for a monthly fee. It is an approved Membership Advantage Program partner of the Ontario Association of Naturopathic Doctors, and its sites for regulated health practitioners are built to follow the advertising rules of the College of Naturopaths of Ontario.

What websites has Will Robinson built?

Since 2020 Will Robinson has designed or built twenty-one published client websites, including Allan Rayman (singer and songwriter), Amanda Carver Psychotherapy, Breathe Entertainment, Know What You See (a PRX podcast), Lawless Studio, Scarborough Health Network Foundation, Vistas Wellness, The Dental Finance People, trueAGI and Quastify. His own projects include Good Websites (goodwebsites.ca), Ranger Films (rangerfilms.ca), Fox Fitness Club (foxfitnessclub.com) and apps for the Buffee's brand such as the Lil' Poser AI posing coach.

Does Will Robinson do SEO and AEO?

Yes. His builds include structured data (schema.org JSON-LD), clean semantic HTML, fast page loads, accessible markup, sitemaps and an llms.txt file so that search engines and AI answer engines can read and describe a business accurately.

What was Will Robinson's career before web design?

From 2013 to 2020 Will Robinson worked as a fire protection technician at Trace Fire Protection in Toronto, leading inspections, repairs and installations of fire safety equipment. From 2014 to 2016 he also sold high-end road bikes at Bikes on Wheels. He studied Fire Protection Technology at Seneca College and completed the Fire Recruit Academy at Texas A&M.

How can I contact Will Robinson?

Email hi@willrobinson.ca. He is based in Toronto, Ontario, Canada.

← willrobinson.ca

Will Robinson

Web designer and developer. Founder of Good Websites.

Summary

Will Robinson is a Toronto designer, developer and founder who designs, builds and launches websites, brands, businesses and events. He founded B9 Digital, Good Websites and Buffee's Coffee. Since 2020 he has designed or built twenty-one published client websites for musicians, production companies, therapists and health practices, non-profits, startups and design studios, and for more than seven years he has combined that hands-on work with sales and account management: finding clients, understanding what their business needs, designing and building the site, and looking after the account afterwards. He works in Webflow and in hand-written HTML, CSS and JavaScript, hosts on Cloudflare, and builds every site so that people, search engines and AI answer engines can all read it. He runs Good Websites, a subscription web design service for practitioners and small businesses, and is an approved partner of the Ontario Association of Naturopathic Doctors. He has published two photo books and a children's book through BMX and creative projects, and spent five years co-building the largest street BMX event in Canada. Before web design he spent seven years as a fire protection technician in Toronto and has volunteered as a firefighter, a community event founder, a club leader and a hockey coach.

Experience

Founder, Web Designer and Sales Lead, B9 Digital

March 2019 to present. Remote, based in Toronto.

A hybrid role that combines sales with web design and development for key accounts.

Win new clients: research prospective businesses, make first contact, scope the work and onboard them.
Design and build client websites in Webflow and in custom HTML, CSS and JavaScript, from first layout through launch.
Manage key accounts that have several stakeholders, keeping design, content, hosting and feedback moving.
Set up hosting, domains, DNS, email records and redirects so launches happen without downtime or lost mail.
Build for search and for AI answer engines: semantic markup, schema.org structured data, sitemaps, llms.txt files, fast loading and accessible design.

Founder, Good Websites

A B9 Digital service at goodwebsites.ca. Current.

Good Websites is a subscription web design service: one monthly fee covers the design, build, hosting, updates and support for a practice website, with three tiers from a single landing page to a full multi-page site.

Built for practitioners such as naturopathic doctors, therapists and other regulated health professionals, whose websites must follow strict advertising rules.
Approved partner in the Ontario Association of Naturopathic Doctors (OAND) Membership Advantage Program, with a member discount, and proposed a member webinar on compliant web presence, SEO and AEO.
Builds sites to the advertising rules of the College of Naturopaths of Ontario (CONO), for example no testimonials, no superlatives and careful claims, and treats compliance as a quality check on every build.
Runs the whole stack: design, front-end code, Cloudflare Workers hosting, DNS, domains and Git history for each site.

Founder, Buffee's Coffee

A macro-friendly mobile espresso cart at buffees.ca. Toronto, Ontario.

Buffee's Coffee serves Toronto's fitness community from a mobile espresso cart.

Fire Protection Technician, Trace Fire Protection

October 2013 to November 2020. Toronto, Ontario.

Carried out fire safety inspections for commercial, residential and municipal clients and worked with municipal officials.
Wrote work orders and inspection reports.
Led the team on inspections, repairs and installation of fire safety equipment.

Sales Representative, Bikes on Wheels

April 2014 to September 2016. Toronto, Ontario.

Sold high-end road bikes and looked after customers.
Managed inventory and merchandising.
Coordinated work orders between existing clients and the maintenance shop.

Own and recent projects

Good Websites: the subscription web design service described above, including its pricing, OAND partner page and compliance-aware templates.
Ranger Films: a static site for a documentary film company, hosted on Cloudflare Workers.
Fox Fitness Club: a 24/7 community gym site with membership options, a community-funded recovery program page, a team section with detail dialogs, and structured data. Hosted on Cloudflare Workers.
Buffee's Coffee: a mobile espresso cart for Toronto's fitness community, with web apps and tools for the brand, including Lil' Poser, an AI posing coach, and a crew card maker.
willrobinson.ca: this site, a single page with a hidden BMX street game written in plain JavaScript on a canvas, and a 3D BMX park game written from scratch in WebGL.

Client websites, 2020 to 2026

Twenty-one published websites for musicians, production companies, therapists and health practices, non-profits, startups and design studios. Each entry lists the scope of work and launch date.

2026

Spelling Bee Development, launched February 2026.

2025

Vistas Wellness Design and development, launched November 2025.
POPsocial Development, launched November 2025.
Scarborough Health Network Foundation Development, launched October 2025.
trueAGI Development, launched August 2025.
REACH Development, launched July 2025.
The Dental Finance People Development, launched February 2025.

2024

Quastify Development, launched November 2024.
Clear Space Development, launched July 2024.
Brian Lowery, PhD Design and development, launched April 2024.

2023

Campsite Studios Development, launched September 2023.
Quagga Design, launched April 2023.
Dr. Margot ND Design and development, launched February 2023.

2022

The Lunchbox Dilemma Development, launched May 2022.
Breathe Entertainment Design and development, launched February 2022. A minimal site for an art and design production company, with a mega-menu, custom interactions and full-page background video to show off its artists and projects.
Allan Rayman Design and development, launched January 2022. A site for the Toronto singer and songwriter that turns an illustration of his bedroom into an interactive landing page, with smooth page transitions, an interaction built entirely in Webflow, and the Shopify Buy Button so fans can shop without leaving the site.

2021

Know What You See Design and development, launched November 2021. The site for a podcast on the PRX network, with an integrated PRX podcast player and a content system covering shows, guests, webinars and future projects.
Lawless Studio Development, launched August 2021. Built in Webflow from the client's own designs, with custom interactions, custom code and a custom Lottie animation, for a UK creative agency that represents graffiti and tattoo artists.
Amanda Carver Design and development, launched June 2021. A calming site for a Toronto registered psychotherapist that helps visitors find the right service. Included logo and typeface selection, design in Figma and development in Webflow.
Megan Robinson Design and development, launched May 2021. A clean, responsive single-page site designed in Figma and built in Webflow for a Canadian writer, producer and national broadcaster, linked from her social media.

2020

Village Naturopathy Development, launched March 2020. A refresh of an existing Squarespace site for a naturopathic clinic focused on stress and women's health, using custom code and keeping the clinic's existing information.

Skills

Design and front-end: Web design, Webflow (including CMS-driven sites, custom interactions and page transitions), HTML, CSS, JavaScript, jQuery, Lottie animation, responsive layout, typography, brand and logo design, Figma, Adobe Photoshop, Illustrator and After Effects, Shopify Buy Button, Squarespace, embedded video and podcast players, image optimization.
Search and AI visibility: SEO, answer engine optimization (AEO), schema.org JSON-LD, semantic HTML, sitemaps, robots rules, llms.txt, Google Business Profile basics, Lighthouse performance and accessibility audits.
Hosting and infrastructure: Cloudflare Workers with static assets, Cloudflare DNS and domain setup, Namecheap and GoDaddy registrars, Google Workspace email records (MX, SPF, DKIM), Git and GitHub, redirects and caching.
Other tools: Python, Node.js, Next.js and Supabase, Figma, Affinity and Adobe design tools, Google Workspace, Microsoft Office.
Business: Sales, client management, onboarding, account management, project coordination, proposals, advertising-compliance awareness for regulated professions.
Interpersonal: Clear communicator, team player, self-motivated, detail-oriented, resilient problem solver.

Education

Seneca College, Canada: Fire Protection Technician program, September 2009 to June 2012.
Texas A&M, United States: Fire Recruit Academy, September to December 2012.

Community and volunteering

Volunteer firefighter, Seguin Township.
Founder of Prime Minister of the Streets, a Toronto BMX jam. Five years co-building the largest street BMX event in Canada.
Author and publisher of two photo books and a children's book, through BMX and creative projects.
Club leader, SkateLife.
Ice hockey coach, Holy Cross Elementary.

Interests: music, food, motorcycles, basketball, BMX and woodworking.

Questions people ask

What does Will Robinson do?: Will Robinson is a Toronto designer, developer and founder who designs, builds and launches websites, brands, businesses and events. He builds sites in Webflow and in hand-written HTML, CSS and JavaScript, hosts them on Cloudflare, and has founded B9 Digital (custom web design and development), Good Websites (fixed-price subscription websites for small businesses and health practitioners) and Buffee's Coffee (a macro-friendly mobile espresso cart serving Toronto's fitness community). He has also published two photo books and a children's book through BMX and creative projects.
Where does Will Robinson work?: Will Robinson works from Toronto, Ontario, Canada and with clients across Canada and remotely. He founded B9 Digital, Good Websites and Buffee's Coffee, and has worked in web design and sales at B9 Digital since March 2019.
What is Good Websites?: Good Websites is a subscription web design and hosting service for practitioners and small businesses. Will Robinson designs, builds, hosts and maintains the site for a monthly fee. It is an approved Membership Advantage Program partner of the Ontario Association of Naturopathic Doctors, and its sites for regulated health practitioners are built to follow the advertising rules of the College of Naturopaths of Ontario.
What websites has Will Robinson built?: Recent public work includes Good Websites (goodwebsites.ca), the documentary film site Ranger Films (rangerfilms.ca), the 24/7 community gym Fox Fitness Club (foxfitnessclub.com), and a series of apps and sites for the Buffee's brand, including the Lil' Poser AI posing coach.
Does Will Robinson do SEO and AEO?: Yes. His builds include structured data (schema.org JSON-LD), clean semantic HTML, fast page loads, accessible markup, sitemaps and an llms.txt file so that search engines and AI answer engines can read and describe a business accurately.
What was Will Robinson's career before web design?: From 2013 to 2020 Will Robinson worked as a fire protection technician at Trace Fire Protection in Toronto, leading inspections, repairs and installations of fire safety equipment. From 2014 to 2016 he also sold high-end road bikes at Bikes on Wheels. He studied Fire Protection Technology at Seneca College and completed the Fire Recruit Academy at Texas A&M.
How can I contact Will Robinson?: Email hi@willrobinson.ca. He is based in Toronto, Ontario, Canada.